“ It is the people - the heart and soul of our organization - that make us who we are. ”

Chief Executive Officer

Graduated in 1985 as a Specialist in Data Management with a minor in Commerce, Munir is one of the Founders of Red Dot Distribution and has been the CEO since its inception. He has been instrumental in growing the business to its current state.

“ Each moment of learning is a step in time; mentorship is the guide, and relationships are the destination. ”

Chief Operations Officer

A systems analyst and programmer by Profession with significant experience in Entrepreneurship, Asif joined Red Dot in 2001 as local purchasing logistics and rose through the ranks to be COO by 2015 with IT, Marketing, Logistics and Sell-in/Sell-out departments reporting directly to him.

“ The hallmark of excellence is not just skill but the accountability to harness that competence for the greater good. ”

Chief Finance Officer

An FCCA certified accountant with a postgraduate degree from Heriot-Watt University, Alfarid joined Red Dot in 2010 as the Kenya country accountant and with his critical finance and accounting background progressed on to the role of CFO a year later.

“ Sales is an art painted on the canvas of trust, with relationships as the brushstrokes that create a masterpiece. ”

General Manager (GM), Middle East & WECA

Holding a Master’s degree in Business Management, Nishad Joined Red Dot in 2009 as the Country Manager and has risen up through the ranks to be GM Marketing and Sales for the entire MEA region. Nishad has immensely contributed to the Growth of Red Dot and continues to work closely with the team in its pursuit of newer heights.

“ The strength of a team lies in its foundation - meticulous processes build unshakable success. ”

General Manager (GM), SADC

A Senior business leader with noteworthy recognition within IT and office automation industry, Satish is uniquely qualified for encompassing strategic partnerships, developing a growth strategy roadmap, business delivery and holding profit center. He is adept in Global Alliances with proven expertise in channel management and helping set up Business Entities entering any geography and expanding business operations.

“ Winning is not everything, but wanting to win is. ”

General Manager MEA

Achievement oriented professional with +19 years of expertise in Sales, Product Management, and Business Development. Throughout his career, Bilal has cultivated strong relationships with key stakeholders in Multinational, Distribution and Channel partner ecosystem across Middle East and Africa, solidifying his position as a respected influencer in both established and emerging markets.

“ Give people room to grow, to fail, to adapt, and watch them build legacies. ”

Chief Legal and Human Resources Officer

Graduated in 2018 with an MSc in Law, Mohamed has most recently served as the executive assistant to the CEO and brings an extensive background in business and law to his new role as the Company's Chief Legal and Human Resources Officer.