February 2, 2023

Red Dot’s Bold Vision: Leading the “Techquity” Revolution Across the Globe

Red Dot Distribution is proud to announce the launch of its new vision statement: “To lead the “Techquity” revolution across the globe.” This vision showcases our unwavering commitment to providing access to technology to everyone, everywhere.

Red Dot has been a leading IT distributor in the Middle East and Africa for over 20 years, offering top-quality products and services to our partners in the region. Our extensive network of partners has allowed us to gain valuable insights into the technology needs and demands of our market.

These insights led to the creation of the term “Techquity” at Red Dot Distribution, which represents our belief that technology should be accessible to all people, regardless of their means. This belief inspires us to bridge the digital divide between the Middle East and Africa and beyond.

At Red Dot Distribution, “Techquity” is defined as providing the right access to the best technology products, innovation, and support, tailored to each region we operate in and specific to each type of partner, considering their size, business type, growth capacity, and markets. Our aim is to provide equal access and support to all our partners.

Bringing Equal Access to Technology through Innovative Products and Support

To achieve our vision, we offer a range of benefits and support to our partners, including local sales support, fair credit facilities, marketing support, a rewards program, product training, and other post and pre-sales benefits. These resources ensure that our partners have the necessary support to succeed in their markets.

Red Dot Distribution has already made significant progress in our mission to create “Techquity” in the Middle East and Africa, establishing ourselves as leaders in the field in the United Arab Emirates, Tanzania, Kenya, Uganda, Zambia, Botswana, Malawi, Namibia, and Ethiopia. As we continue to grow and evolve, we have the potential to expand into new regions and create “Techquity” worldwide.

In conclusion, Red Dot Distribution is dedicated to leading the “Techquity” revolution across the globe and providing technology access to all. Our vision, products, and services embody this commitment and we look forward to making a positive impact on the technology landscape for years to come.

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